With experience of being on your side of the industry we know great marketing ideas have to work for your internal audiences as much as your external customers. We’ve experienced the best of life in brand management…the refreshing thrill of carrying off great campaigns, brand repositionings, new product launches. Cakes all round!

But we also understand the challenges you face, the inputs you need and the frustrations that can set in when you’re working hard but not seeing the results in the marketplace. We’re here to help you find a better strategy for profitable growth, or to refine an existing strategy that isn’t quite firing on all cylinders.

Our promise to you is that if you’re prepared to spend a little time and money with us, we’ll deliver you a great brand strategy that packs a real kick.

See how Aldi grew its value share by +43% [Download]

Some of the areas we cover

  • Insight Discovery

    Drilling deeper for more powerful understanding

    • Rational & emotional factors
    • Need states
    • Barriers and opportunities
    • Shopper insights
    • Customer journey mapping
    • Customer/stakeholder satisfaction

  • Brand Strategy

    Developing robust, competitive strategy

    • 360° market audits
    • Segmentation
    • Targeting
    • Brand positioning
    • Value proposition definition
    • Messaging hierarchy
    • Experiential design

  • Checking Execution

    Ensuring creative is on strategy

    • Concept development & screening
    • Brand & ID checking
    • Ad/comms development
    • Pack testing
    • Shopper experience assessment

We promise you’ll never feel you’ve wasted time or money working with us. Why not get us in for a chat?