We can’t have bribed this number of people…
The Brand Espresso team are a pleasure to work with – they are strategic, innovative, willing to push the boundaries and at the same time nimble. What you get is the big brand thinking without the big overheads and we like the fact the senior guys are at the table discussing strategy with no element of the project delegated to junior members of the team.
I really like the way in which you present findings back, you always tie it back into the brief but importantly for me you also challenge hypothesis discussed in the initial brief stages and also include ‘Directional’ points to digest. To that point I have loads of ideas, it left me with one clear outtake though…
We would like to thank Brand Espresso for the great work they did with us on the DuPont ‘Wash at 30’ internal engagement campaign. Both gyro and our clients were very impressed by the clear insight and strategically led solutions that were developed, as they enabled us to produce solid creative work that led to a successful campaign.
It was great to hear from our own customers … I was totally engrossed throughout, time flew by and I really enjoyed it.
We are very pleased with the results and how the research was conducted –and the feedback we have had internally was exceptionally positive.
Thanks for sending this over and also the excellent work that was conducted. The findings were really illuminating and will add a very considerable level of insight to the completion of my initial part of the project…Should we need any more insight as we progress you can be sure that I will be picking up the phone.
Brand Espresso were an essential component in our quest to better understand our brand and our market place offer. They provided a detailed and innovative action plan, which involved our customers and our staff, the purpose of which was to ask searching questions, analyse data, provide feedback and ultimately provide us with a roadmap of ideas. As a team Ian and Caroline quickly integrate into your company, which makes research and engagement that much easier.
Ian is one of the most committed, hard working and collaborative planners I have ever worked with. And most importantly, he has an ability to find and refine an insight that leads to the creation of business transforming work.
Caroline is a joy to work with; a strong, creative marketer with true vision and a keen eye for deadlines and detail. Her engaging, collaborative manner and strategic approach bring real results and I would strongly recommend her to any company looking to gain strategic insight and build a brand.
Blue Banana have commissioned Caroline on a number of occasions to work with us on some very large scale and complex projects, across both multinational healthcare and blue-chip personal care clients this year.
We relied on her strategic approach to draw real consumer insights from multiple sources to give precise, swift and ultimately, strategically focused insight, which always adds significant value to the original client brief.
Caroline is equally comfortable presenting to clients or working as part of as team. She is a joy to work with and I have no hesitation in recommending her to anyone.
I’ve been fortunate to have worked with Ian at two separate network agencies over the years, on a broad range of clients: from football clubs to financial services, printers to patios. A real mixture of big and small, B2B and B2C, local and international. Good planners have the ability to understand and digest complex problems. Great planners can then explain their findings and recommendations in a way the rest of us can understand! Ian is a great planner, and a thoroughly nice guy to boot. He’s as comfortable presenting to the board of an FTSE 100 company as he is running an informal strategic workshop. I wouldn’t hesitate to recommend him.
I thoroughly recommend Ian as a partner for any business. His strategic planning capabilities are first class and aside from being a great thinker he’s also a top class bloke! He’ll listen, reflect, challenge and contribute, all in a personable way, which makes working with Ian a joy. My only regret is in forging our own separate careers, we spent so little of it working together.
I have worked with Caroline now on several different strategy and insight projects in different sectors ranging from female fashion to fizzy drinks. Caroline has the fantastic ability to crystallise insights and apply them strategically so that really powerful & effective solutions develop. She does this by applying her proper ‘grown up’ experience from both client and agency side. What’s more she is a lovely person and great fun to work with!
Leading some of the largest marketing and agency planning functions, Ian’s brilliant market planning and brand development skills coupled with a disarming demeanour and experience of difficult problem solving have turned around the fortunes of some of the iconic brands in the UK. I recommend Ian highly without hesitation for all his combined experience and trust him for his dedication, integrity, leadership and focus to deliver great results…
Ian is quite simply, a brilliant strategist. Sensitive to consumer needs, committed to creative excellence and developing strategies that deliver commercial value to brands, with Ian you and your business are in good hands. Adding to this, Ian is a rare natural leader that possess a gentle and approachable manner, making working with him enjoyable as well as productive.
I’m a great believer in creative and planning collaboration and Ian is always fabulous to work with. On more than one occasion his passion for behavioural economics has helped shape our thinking and unlock a different way to approach a creative challenge.
Ian is an intelligent, creative, focused individual who proved capable of delivering against tight timescales. He also excels in the areas of research and strategic input having worked for both clients and agencies. I wholeheartedly recommend his services to you.
I worked with Ian over a 12 month period in a sales and marketing consultancy business and found him to be very professional and a great colleague to be alongside when making presentations to the various clients we visited together. He has fantastic marketing experience, from both a client and agency perspective, and I found that he was particularly creative and could think in very different ways about generating business opportunities and resolving difficult complex problems.
Working with Ian and Caroline is a pleasure. Their communication both written and spoken is clear and concise and helps creatives produce work that is both relevant and targeted. I would recommend the team at BrandEspresso to any brand or agency looking to gain a real insight into their target markets before beginning any sort of production process for clients who want to achieve measurable results.
I was lucky enough to work and be mentored by Ian as I learnt the strategy trade. His calm demeanour, insightful approach and beautifully considered approach to strategy set me an example I have always endeavoured to live up to. Ian is not only a fantastic planner, he is also a fantastic person to be around and an invaluable addition to any team. One of the best.
Ian Lloyd Jones is one of the most engaging collaborative strategic planners I have worked with. Generating insight from vast quantities of information generated via multiple qualitative and quantitative sources to produce real actionable insight.
Considered and thorough in his approach to analysing business and marketing challenges, Ian consistently developed insightful and sound strategic platforms from which to launch the creative process with a fresh perspective. He’s also a great guy to work with; collaborative, respectful and always positive.
I worked with Ian at McCann for nearly 10 years and he has one of the most analytical strategic brains I have come across. Amongst his talents, which are many, is an innate ability to mine insights from the most complex of data and translate them into strategies that you can actually do something meaningful with. And apart from that he is a thoroughly upstanding and all round good bloke.