Ian Lloyd Jones
BrandEspresso was founded by Ian Lloyd Jones. Ian is an IPA Gold Effectiveness Award-winning planner and Chartered Marketer with a long track record of driving growth through marketing for UK and global brand owners. He’s unusual in having held senior roles on both the client side and agency side. After a classical brand management training he had a 20 year career that took him to Marketing Director positions in two FTSE Top 100 companies. He then spent 8 years at McCann, a top 4 global advertising network, working as Senior Planner and Strategy & Insight Director. He has also worked as Planning Director for Gyro, the world’s largest B2B agency.
Following a classical FMCG marketing training, Caroline has worked as a Marketing Consultant for over 25 years. During this time she’s gained experience across a wide and diverse range of brands and markets. Her clients have included both brand owners and agencies, and she’s worked on everything from countlines to airlines.
A Psychology & Sociology graduate, Caroline has always been fascinated by what makes people tick and what drives their behaviour. Her approach to brand strategy is grounded in an understanding both of human psychology at the individual level and the way people behave in groups and organisations.
Caroline is a member of the British Psychological Society and - showing her commitment to continuous professional development – has recently graduated from the University of Edinburgh with a Post Graduate Diploma in Performance Psychology.
Our 3 spheres of experience mean we can deliver truly effective and joined-up solutions
Why not download Ian’s award winning
IPA Effectiveness paper to get a feel for
what we can do for you?